SEO Tips for Portal based Websites

People are using internet for various purposes like looking for buying products, services, sales, retails market products, online gaming, entertainments and fun like Twitter, Facebook, movie reviews, looking information and many more. This is best advantage for portal based website. These Days we observed many websites are portal based websites. They analyze there target audience and then start with there campaign. Burrp.com, zomato.com, baratrealestate.com, etc portal website examples are very popular for information about cities specialty like Restaurants, Hotels, Shopping Malls, Movie Review, Travel places to visit near Pune, Mumbai etc.

If you want to start making money from portal website they you need to know all about you interested area. Supposed you based from Pune and you started with Pune based portal website then it is your plus point, because you know Pune City very well as compare to other cities portal people.

    1. Make sure all website data should be correct and content should be keyword reached.
    2. Short list your targeted keywords for promotion.
    3. Need to verify your data frequently.
    4. Portal must have some interactive activity with people like review writing, rating, signup option.
    5. Poll for questions on website
    6. About Social Media marketing – create account on twitter, facebook and start promoting it.
    7. Analyze website traffic with the help of many tools like Omniature, Google Analytics etc.
    8. Start with SEO Process like Social Bookmarking which is Keyword based, Article Writing and promotion on Article Directories, Directory Submission, Classified Submission, and Local Business Directory Submission. All Process helps to get back links for your websites.
      • Social Bookmarking is keyword based process to submit your website in Social Bookmarking website. Need to target main keyword for promotion promote with keyword reached description.
      • Article Writing – Write Article with targeted keyword and promote it on Article Directories. Steps – Signup -> Add Author Name -> Add article with Keywords hyper link with Website URL ->Add Article Title, Article Summery, Author Bio and Keywords -> Submit. After some duration it will get approved by admin of Article Directory.
      • Directory Submission – Need to submit website with title, description, keywords. It gets approved after some duration.
      • Classified Submission, local Business Directory Submission is same as Directory Submission.
    9. Get touch with your customer by feedback and follow what they want from your website.

All above points will help to promote website.

Advertisements

Keyword Research is the king of your website

When you want to publish your website in competitor market, which basics your website will famous in it. First disused which subject basic of your website, then you try to choose correct keywords for website. Because every one knows keyword is the king of website to get more hits on your website in terms of unique visitors. So every one suppose to fight to get higher ranking in every search engine like google, yahoo etc

Now, Many questions will rise in your mind like which keyword is correct or which one wrong? How to choose keywords? These situations face by all people which don’t have any knowledge of SEO rules. There are many questions in your mind. Then don’t worry about it, I am here to give you correct way for choosing correct keyword for your website.

For perfect keyword selection you go for keyword research software like keyword discovery or word tracker etc. In SEO rules you must select hot keyword not cool keyword. What is exact meaning of hot keyword and cool keyword? Hot keyword means most popular keyword which can get more hits through search engine. Cool keyword means not so much popular keyword or in terms of big one keyword. Like SEO is the hot keyword but Search Engine Optimization is the cool keyword. From this example you will get idea about hot and cool keyword. More hits will get by SEO keyword but Search Engine Optimization but struggle with SEO keyword because already many websites was launch with this keyword and with higher rank. Chose is yours which keyword you will use for your website.

The keyword research software which I mention as above is very easy to operate and you will also get more good result from it. But last not list is yours opening or your experience which keyword is helpful for your website high ranking. So more study on market and achieve your goal of higher rank.

Search Engine Submission for Indexing

Now days search engine submission is important to get indexing your website pages. The role of search engine is to find your site their own. You want to submit your site to search engine then you submit site only once and shortly (some days) after this your site will goes live in search engine. The best sources to get indexing and to attract search engine spider then you must submit your site sitemap or XML sitemap. This sitemap submit to Google Webmaster Tools and your sitemap include address to it within your robots.txt file. For example your sitemap path is like that: http://www.domain.com/sitemap.xml

Hope you get the importance of sitemap for your site. So you must add sitemap on website. Sitemap includes all pages links in one page means site map. Just try it and reply me…

Technorati Tags: Google Webmaster, search engine, search engine submission, SEO, seo pune, XML Sitemap, Website sitemap

Social Media Optimization (SMO)

Social media optimization is mostly use for to get popular in everywhere. For get popularity through various methods social media, online communities and also community website. Methods of SMO is different like adding RSS Feeds, dig, blogging, you tube videos, communities website like Flicker gallery and photo slide. Mostly SMO is doing for increasing traffic on website and also it’s related to search engine marketing. Social bookmarking is one of the methods of Social media optimization and also videos and sharing photos on website. Blogging is also involved in social media optimization. Purpose of blogging is to sharing content through RSS Feed, especially Technorati.

In Social media optimization to create network through various websites like social networking sites as follows:

1. Technorati: Create blogs and search engine for blog
2. Myspace : Social networking
3. Wikipedia : Reference
4. Blog : picture-sharing
5. Google Groups : Reference, social networking
6. Face book: social networking
7. Youmeo: Social networking
8. Last.fm : Music website
9. YouTube: Video adding and sharing videos
10. Avatars United : social networking
11. Flickr : Sharing photos
12. Twitter : Social networking

Following links for Creating Network on Net for online Communication:

1. Communication

– Microblogs / Presence apps: Twitter and Pownce
– Social networking: Facebook, LinkedIn, MySpace, Orkut, Ojeez and Avatars United
– Events: Upcoming.org

2. Collaboration

– Wikis: Wikipedia
– Social bookmarking: del.icio.us, StumbleUpon, Diigo etc
– Social News Sites: Digg, Mixx and Reddit
– Opinion sites: epinions

3. Multimedia

– Photo sharing: Flickr and Zooomr
– Video sharing: YouTube and Vimeo
– Live casting: Ustream and Justin.tv
– Audio and Music Sharing: imeem

4. Entertainment

– Virtual worlds: Second Life
– Online gaming: World of Warcraft
– Game sharing: Miniclip.com

XML Sitemap Useful in Search Engine Optimization

You know all about search engine optimization and also its uses way on your website. If not then please refer my others blog post. If you are asking about XML sitemaps are important for search engine optimization then my answer is ‘Yes’. Why my answer is Yes then please read all post.

Website sites are in two forms XML and HTML. HTML is a user friendly and XML is search engine friendly. XML site map feature is essential for search engine optimization means search engine crawler can find all links in one page. Search engine spider always read first sitemap and then examining other pages of website.

What is Search Engine?

Do you know about search engine and why it help to give higher ranking to website and what are the functions of it? All these questions answer is her. First make clear Search engine is not human its software which store database of website which are added by you with the help of source like ‘Add URL here’. Its part of search engine submission we will come later.

When you phase some keyword in Search engine it shows some results means numbers of links but it’s relevant to that keyword. All game is totally depends on your keyword. All search engines are not same; all are different in its functions and characteristics. All search engine having its own unique characteristics. As businesses is differ from each other, search tools.

Search engine has main tool called as ‘spider’. Spider is electronic robot, that move through out website and examining website in terms add them to a search engine database and also ranking for search engine. Spider also called as crawler because spider crawl all website data base. Spider has its own terms and conditions. It examines content, its duplicated or cityscape etc.

All peoples called make your website as Search Engine Friendly. Do you know what is exactly meaning of Search Engine Friendly? Search Engine Friendly means to in a website to add or modify elements to attract spider of search engine and also for live directory editors. After you made search Engine Friendly website automatically traffic is increase. And what is additional or modification in website? It is to design website by SEO view. Some rules are there like don’t use frames, flash, animation, image content etc because spider doesn’t read all these elements.

When you follow all terms and conditions related to search engine for your website then your site is search engine friendly and there is no competitor for your website. You will see your success in terms of traffic and leads for your business.

SEO – Content

In SEO content is king because all users are comes for his own question. If you providing some service in your company and you want to add this info on your website then you must give accurate, informative and also precise information. This point must be carefully followed.

Content of website is directly affected on your website bounce rate. If content is very good but not descriptive or not give any information correctly then user going to be frosted and user immediately comes out of website, again he can’t come on your website.

Always remember content is search engine friendly and also user. Search engine friendly means not copy content as well as duplicate content. If you use duplicate content then google spider trapped you and blog your page so be careful that.

Always avoid these things. Second is don’t use hyped text in your website.

Last but not least, keyword density is part of SEO content. Keyword density should be minimum (1.7%). You want to calculate keyword density of your content, this available in google tools. You may calculate by various website like http://www.keyworddensity.com/free_density_analyzer.html

When you publish your content on you website before that always go for copy scaping and simple content to understand easily by user. Content is always simple text and also in simple .txt file not in flash, no image and not in frames. It helps to google spider read.