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People are using internet for various purposes like looking for buying products, services, sales, retails market products, online gaming, entertainments and fun like Twitter, Facebook, movie reviews, looking information and many more. This is best advantage for portal based website. These Days we observed many websites are portal based websites. They analyze there target audience and then start with there campaign. Burrp.com, zomato.com, baratrealestate.com, etc portal website examples are very popular for information about cities specialty like Restaurants, Hotels, Shopping Malls, Movie Review, Travel places to visit near Pune, Mumbai etc.

If you want to start making money from portal website they you need to know all about you interested area. Supposed you based from Pune and you started with Pune based portal website then it is your plus point, because you know Pune City very well as compare to other cities portal people.

    1. Make sure all website data should be correct and content should be keyword reached.
    2. Short list your targeted keywords for promotion.
    3. Need to verify your data frequently.
    4. Portal must have some interactive activity with people like review writing, rating, signup option.
    5. Poll for questions on website
    6. About Social Media marketing – create account on twitter, facebook and start promoting it.
    7. Analyze website traffic with the help of many tools like Omniature, Google Analytics etc.
    8. Start with SEO Process like Social Bookmarking which is Keyword based, Article Writing and promotion on Article Directories, Directory Submission, Classified Submission, and Local Business Directory Submission. All Process helps to get back links for your websites.
      • Social Bookmarking is keyword based process to submit your website in Social Bookmarking website. Need to target main keyword for promotion promote with keyword reached description.
      • Article Writing – Write Article with targeted keyword and promote it on Article Directories. Steps – Signup -> Add Author Name -> Add article with Keywords hyper link with Website URL ->Add Article Title, Article Summery, Author Bio and Keywords -> Submit. After some duration it will get approved by admin of Article Directory.
      • Directory Submission – Need to submit website with title, description, keywords. It gets approved after some duration.
      • Classified Submission, local Business Directory Submission is same as Directory Submission.
    9. Get touch with your customer by feedback and follow what they want from your website.

All above points will help to promote website.

“Hotels in Pune” keyword having high weightage in SEO work or we called it in Search Engine result. The millions of competition for this keyword. Because of in Pune there is increasing hotels. For example if you look on Lavasa like cities are many hotels and opening many hotels coming soon. Now days, this keyword is fully reserve for PPC world, in SEO is very high competition to get first rank result on Google.  Now how can SEO people help to get hotel website get rank. It will take time to get rank.

This competition word no body wait for SEO result every one wants good result instant level. That time hotel owner or website holder going with paid word like online advertisement on various types of sites. I remember before 5 or 6 month ago there is high competition for real estate in Pune or real estate pune keyword in paid & organic seo and still it continued. These types of competitions are going in Hotels in Pune keyword.

Now solution is you can make keyword location vise for example if your hotel is located near by kalayni nagar pune then you can make Hotel at Kalaninagar Pune or Hotels in Pune near kalayninagar or best hotel in kalayninager Pune. I agree these are the long tail keyword but you will get good result in very short duration. This is my experience & I tried it and it worked. If you having hotel related project then you can test it on…and tell me your feedback on it

Whenever you start your business you need to promote your product / business, either way online and offline, in simple way print, media and online advertising. An online marketing strategy is most important to understand. First target your business area, where the business is & where you want to grow. If your business in India, like in Pune area or Mumbai, then you go for local market. Your target is online business then you go for internet world.

If you analyze the internet surfing people then you will found 75% people taking the advantages of internet to search some product or information or services. Various people different – different search query. Most of the people believe on online product buying.

Best option for online marketing is to sale the product & provides buy product online service. It helps to grow the business get popularity to your brand in market. We will go easier, I will tell you one example, if you want to buy movie ticket online then every cinema theater provides online ticket for customers. Or some business sites provide all cinema theaters shows & you need to book your ticket where you want. It will reduce your efforts & time. This is best & easiest example to understand the important of online marketing.

When you will get popularity through both ways either online or offline, then no need to go for promoting your business or product. Online marketing is help to push towards promotion / popularity to the people through internet world. So what you think now go for online marketing for business promotion and take advantage of new schemes of SEM(Search Engine Marketing) All schemes are available at all SEM service provider. Feel free you contact us.

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